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Published on 01/10/2022

New visual identity

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AGENCE CLERC GETS A FACELIFT

Every logo has a history and as we've had ours for 10 years, it was time for a revamp! We're thrilled to present this new version, a modern development that enhances the agency's dynamic positioning. 

It has been created with original custom designed typography, and associated with an easily identifiable and recognisable trademark. This is in the shape of a coat of arms subtly integrating 2 "Cs", for the first and last letters of the surname "Clerc". One is hand-drawn to keep our story alive and the other a coat of arms. The top of the coat of arms is in the shape of a point, suggesting the roof of a house, symbol of the real estate business but also the peak of a mountain, our agency's playground. 

The blue colour has also been modified bringing a touch of elegance and an allusion to the turquoise waters of Lake Annecy. 

A new graphic design is usually associated with an update of the website... We will be launching it during the second quarter of 2022!

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